Stéphane graduated in 1997 with a bachelor’s degree in Marketing & Advertising from business school EISM. He then graduated with a degree in Computer Science in 1999 from UMH before graduating with an MBA in Interactive Multimedia Business Projects from ICHEC in 2002 and a Master Thesis from Université Saint-Louis in 2004.

He started his career in 1998 in the IT and Advertising field before joining Hi-Media Belgium as Ad Operations Specialist and Web Developer. He then joined the Ogilvy first as IT, then Infographist and Art Director. In 2003, he created his second company, Tsunami Concept, a 360° Communication Agency which he sold in 2006 before creating the Belgian branch of an American Website Development company. He joined Adlink in 2007 and Space in 2008 where he built one of the first agency based data and technical department before developing a performance department within the same agency. Stéphane joined IPG Mediabrands in 2011 first as Head of Performance before creating its trading desk Cadreon. From the end of 2015, he managed the whole Adtech from IPG in Belgium as well as the digital assets for the group (50+ people) until he left at the end of 2017. After 20 years in the digital ecosystem, he has got entreprenarial skills as well as company management, team management, business development and P&L responsabilities.

Thanks to a broad experience on local and international clients, Stéphane has acquired a deep understanding on how technical and trading aspects may/should influence brand’s advertising business.

French speaking, he is fluent in English and speaks Spanish.

Stéphane is a huge fan of movies as well as an expert in the comic book area for more than 30 years.

Benoit graduated in 2005 with a bachelor in web development from HEAJ (Haute Ecole Albert Jacquard) in Namur.

He started his career at Aegis Media the same year, taking a role as Ad Operations Specialist in the digital department that just launched. 2008, he was offered the possibility to build Aegis Belgium’s first data and technical department where he has been able to experience team management and P&L responsabilities making the team grow from 1 to 10+ people. For more than 11 years, Benoit managed different brands within Aegis Media Belgium to end up responsibile for creating and growing the agency trading desk AMNET, from 2012 to 2016.

In 2016, Benoit decided to join Havas Belgium as Head of Middle Office and responsible for all operations teams including on and offline media as well as agency trading strategy.

Thanks to a broad experience on local and international clients, Benoit has acquired a deep understanding on how technical and trading aspects may/should influence brand’s advertising business.

French speaking, he is fluent in English.

Benoit is a big fan of card games and is always up for anything related to sport.

Sébastien graduated with a Master's degree in Communication and Media Studies in 2009. He began his career in the media in 2012 at Sud Radio Médias, as Head of Advertising. After 2 years there, he joined the Figaromédias team as Account Director, where he was responsible for marketing the company's entire offering (Print, Digital and OPS). In 2014, Sébastien was appointed Account Director at Bayard Publicité. He markets the entire Bayard offering and manages the Retail (general, special and MD) and Humanitarian Associations sectors. Two very strategic sectors for Bayard.
At 20 Minutes, he joined the Trading team and managed all relations with Havas, Publicis, Dentsu and independent agencies. He markets the national and multi-local offer to his portfolio. He will negotiate, manage and monitor key account agreements with his agencies.

In 2022, he was appointed Advertising Director at Horyzon. He will be responsible for supporting the acquisition of the Auto-Moto brand and managing the group's entire Print business. In charge of Publicis, he will be responsible for monitoring, steering and consolidating the investments of the Stellantis group and the advertisers of Publicis and the independent agencies.

In 2023, he has decided to take on a new challenge and is taking over the management of MyAds Platform in France. The aim is to support MyAds Platform's development strategy on the European market. He has held this position since October 2023.

He has a real passion for music and plays the guitar and piano whenever he has free time. He also has a boundless passion for hiking and mountain activities.

José María graduated in 1999 with a Law Practice Master’s Degree (Universidad Carlos III) after finishing Law School.

Since then, he has been linked with the Digital Marketing and Media Strategy environments and all it’s disciplines.

Wide experience in Client Management for different industries (both local and international) as well as Teams Management.

From 1999 to 2006 he worked for different agencies and advertisers in different roles within Web & Multimedia Design & Development Environments (Repsol YPF, Alcatel, Banesto, Bankinter, BMW, Halcón Viajes & Air Europa, etc.).

From 2006 to 2022 José María has worked in different Big Media Agencies (Dentsu, Havas & Publicis) with different roles within the Media Industry and for clients from all the industries (Telefónica, Diageo, Philips, Shiseido, Línea Directa, Axa, Banesto, Heineken, AbInBev, BMW & MINI, Iberia, Kellogg’s, etc.).

Experience as Teacher & Tutor in the Digital Marketing & Advertising Masters Degree in Universidad Nebrija.

José María is also cofounder of La Milla Extra, a Sales-as-a-Service company with partners within the different digital disciplines (SEO, SEM, Content, AI, Digital Paid Media, etc.).

Since January 2024 José María is the Country Manager for MyAds Platform in Spain.

Spanish speaking, José María is fluent in English.

In his spare time, he likes to cook and enjoys spending time with Friends & Family.

Laurent graduated in 2011 with a bachelor degree in Marketing from EPHEC Brussels with high distinction.

He started his career in 2011 in a small communication agency, Lemon Crush, as Account Executive on FMCG brands. After two years, Lemon Crush merged with Armando Testa and he embraced the job of Project Manager on the main client, the Fiat Group.

In 2014, Laurent started a new position as Digital Project Manager at HAVAS BRUSSELS but quickly moved to the position of DIGITAL STRATEGIST. He was responsible for all the digital aspects of the PSA (Automotive) advertising digital funnel and coordinated all the talents and specialists of the agencies and external partners.

In 2018, the EPHEC School gave him the opportunity to share his knowledge and experience with students of BAC2 and BAC3

After 7 years at Havas Brussels, he was offered a new opportunity within RMB, Régie Média Belge : As DIGITAL EXPERT, he was hired to accelerate the digital transformation and be responsible for the programmatic sales and all Pure Players agencies.
Laurent has implemented the different products, helped the clients (agencies & advertisers) with their digital investments and coached both Sales and Trading teams.

In 2023, he decided to move to another challenge to enlarge his scope of experience and took over a new challenge as SALES MANAGER in another company, still in the media sector, called ROOT:. He is now in charge of the different products proposed by the sales house: ALT+ and MyAds platform.

French speaking, Laurent is fluent in Dutch and English.

In his spare time, he is a real foodie and like to enjoy good food and go out with friends.

Mathieu graduated in 2010 with a highschool's degree in accounting from CEPES with distinction. In 2011, he obtained an additional certification in accounting.

He started his career in 2014 at DENTSU AEGIS as a Digital admin support where he worked on the administrative management of all digital campaigns.

In 2015 he then decided to move to IPG MEDIABRANDS for a new challenge to become a DIGITAL BUYER where he was in charge of the digital buying of all campaigns (IO
and Programmatic). He took care of clients from different industries such as BMW, EXXON or COFIDIS.

During that time at IPG MEDIABRANDS, he also worked as a DIGITAL PLANNER and was doing set-up all plan for his digital campaigns.

Since 2019, Mathieu is part of the sales team and manages the sales of ROOT owned products and tech tools, AltPlus (alt+) products and also also provides digital/ media (programmatic and planning)/ data consultancy advises to Root’s clients.

French speaking, he is fluent in English.

In his spare time, he enjoys playing football and Beach-Soccer. He also loves travelling.

Romain graduated in 2015 with a bachelor degree in Marketing from HELMO Sainte-Marie with distinction.

He started his career in 2015 at Space as a VIDEO PROGRAMMATIC EXPERT where he was responsible of the elaboration of digital video strategies and recommendations but also campaign management. After more than a year he shifted in a digital planning position.

In 2017 he then decided to move to PHD for a new challenge to become a DIGITAL PLANNER where he was in charge of the digital planning and buying of all campaigns (IO and Programmatic). He worked big accounts such as Telenet, Base, Starbucks, …
 
In late 2017 he decided to move to another challenge to enlarge his scope of experience and took over a new challenge as PAID SOCIAL MANAGER where he was managing and recommending social campaigns.

End of 2018, Romain joined Outbrain where he was first SALES CONSULTANT for media agencies and then became TEAM LEAD ACCOUNT MANAGER BENELUX.

French speaking, he is fluent in English and speaks Dutch. In his spare time, he enjoys going out with friends and traveling as much as possible.

Pure Digital native, he is passionated by all the digital media's aspects, specially data, technologies and optimizations. For him Tracking, data & interpretation are the key for a good optimization and a good ROI

Vincent was graduated in 2013 with a bachelor degree in Marketing from IFOSUP Wavre with a distinction (night courses).

He started his career in 2010 As Digital Tracking Specialist for a big Belgian Media agency, he was responsible for tracking of Digital advertising campaign within the ad server, meaning Basic tracking (impr., clicks) or Deep tracking (Impr., clicks, conversions, reporting, …). 4 years later, he was promoted ad Head of Ad operations.
In June 2014, Vincent started a new position as Head of Ad operations at IPG Mediabrands Belgium, another Media agency. He was responsible for all the Ad Operations and team management Aspects. After 2 years at IPG, he developed a new department which was in charge of Development of creatives (DOOH, Bannering, Social media, , video, etc…) but the main activity of this department was the Dynamic creative optimization (DCO) from A to Z. (tracking, Design, Implementation, tracking, etc…)

After 8 years at IPG Mediabrands, he was offered a new opportunity within Azerion, as Head Of Ad operations, he was Responsible of all the Ad operations apects (process, team management, Programmatic, SEA, Social media, Media Strategy, etc… )

In October, he decided to move to another challenge as Head Of Adtech in another company, still in the media sector, called ROOT:. He is now in charge of the all the Adtech Aspects and campaign management team.

In his spare time, he is passionate about aviation and Ice hockey.

Anunya graduated in 2020 with a bachelor's degree in International Business from EPHEC with distinction.
 
During her studies, she completed several internships in different fields of digital marketing. She started with her internship in a creative agency and then in a social media agency. Where she developed her knowledge in marketing strategies and at the same time obtained the Google Adword, Analytics and Search certifications.

After graduation, she joined Root as a JR Digital Expert. She is in charge of the campaign set-up, optimizations and insights. She also manages ad trafficking for a media sale house.

Thanks to a broad client portfolio active in different industries such as automotive, finance, gambling, and telecom, Anunya has acquired a deep understanding of Digital Advertising and technical knowledge.

French speaking, she is also fluent in English. In her spare time, she enjoys going out with her friends and traveling.

Jonathan graduated in 2020 with a bachelor's degree in Primary School Education from ENCBW (HE Vinci).

During his studies, Jonathan learned different ways to teach, depending on the age, the siuation, etc of the children. He developed his listening skills, patience, empathy and humility. He developed his communication skills as it’s very important, especially with children.

After graduation, Jonathan worked several weeks in a supermarket while looking for a school to work in. After a year of teaching and another in the IT department at OMG, he was given the opportunity to turn to digital campaign and Adtech management at ROOT.
French speaking, he is fluent in English and knows a few words of Spanish.

In his spare time, he plays video games, cooks and binge watches TV series like ‘The Office’ or ‘How I Met Your Mother’.

Nicolas graduated in 2012 with a bachelor's degree in engineering and in 2014 with a master's degree in (civil) computer engineering, both from the UCL. In 2017, Nicolas started a Doctor of Philosophy - PhD, HCI & Data Science which ended in March 2022, also from UCL.

As far as he recalls, mathematics have been part of his life, he loves numbers and can crunch them for hours. Technical profile per definition, Nicolas is highly interested by the media landscape and root: gathers both of his passions.

Big Data is his stuff, and, as an example, in the context of his master thesis, he had to perform an analysis of a mobile financial service (a.k.a. Mobile Money) network located in Tanzania in order to identify the properties of the network and to provide several results on which more in-depth and/or business-oriented analysis of the network could be based. The analysis was performed on the basis of an unstructured data set of type ‘Big Data’ containing about 100 millions financial transactions performed by millions of users over a period of several months.

French speaking, he is fluent in English.

In his spare time, he walks a lot. He is a cinema and video games addict. He also loves role playing games and other geeks stuff with his friends.

Jonathan graduated in 2017 with a bachelor degree in E-business from EPHEC Alma

He started his career in 2017 at BWC (Belgian web casino) as a JUNIOR FRONTEND DEVELOPER where he was responsible of the development and maintenance of the main website and the affiliation platform of goldenpalace.be

In 2018 he was promoted as a SENIOR FRONTEND DEVELOPER and managed the whole production website and worked with the backend team. The main technologies were PHP, MYSQL, JQUERY, Yii framework. He also worked with a team of System administrators to develop different tools to help them manage the hardware in the different gaming halls.

In 2020 he got the opportunity to manage the whole online development team as their LEAD DEVELOPER and conduct the main project of the company. He was in addition trained to become the SCRUM MASTER of the project.

This last step in his career helped him to have a better understanding of the business needs and find the most efficient way to answer a need. But also work under pressure and always think 1 step further to avoid traps for his team.

French speaking, he is fluent in English. In his spare time, he enjoys long car rides, coding and cooking.